Cerveza ROCK Costa Rica – Character Design
This project was developed together with Black Thunder Studio for Cerveza ROCK in Costa Rica, creating a visual system that brings each flavor to life. Inspired by the main ingredients – Orange Spicy, Grapefruit Cherry, and Lemon & Salt – we designed vector characters with bold expressions and a color palette aligned with the brand’s identity, naturally integrated into the product photography. The result is a vibrant graphic universe built to stand out in the market and connect instantly with the audience. Beyond product communication, this style also opens the door to future applications in digital campaigns or even unofficial merch experiments, showing the versatility of the characters and their potential to grow along with the brand.