This project came with a big challenge one of those that feels massive, but that we knew exactly how to approach from the very beginning. We clearly understood what the client wanted, what the agency envisioned… and what we ourselves longed to create: flawless images with high visual impact.
The idea to build the onomatopoeia CRAAAK came from our expertise from that instinct that kicks in when something seems nearly impossible, but we know it can become something beautiful. We wanted to add real value to what already existed a cookie broken in half and take it to the next level. The difficulty didn’t matter; what mattered was creating something truly epic.
Because yes, this project was born from a sound. That unforgettable CRAAAK a cookie makes when it breaks. A word that became a concept, a typeface, and an explosion. We built the word using real cookies, aiming for each letter to convey texture, strength, and flavor. To achieve it, we combined the best of two worlds: ultra-precise photography and 3D modeling, resulting in a vibrant, powerful, and unforgettable image.
The second image was an ode to the very moment crunchiness is revealed. An oregano-flavored Crakeña breaking mid-air, suspended in a universe where time stands still. Where ingredients float frozen, and crumbs scatter like stars in a visual constellation.
Each image was crafted with heart, executed with precision, and created with a deep love for the visual. Because that’s how we like to tell stories: through detail, emotion, wonder, and spectacle.
A heartfelt thank you to the production house Los Notarios, to our amazing client Colombina, and to the creative team at LosGoodfellas. Thank you for trusting us and for believing in what we do. This project wouldn’t have been possible without your vision, your support, and your desire to create something extraordinary.
Client:
Colombina - Crakeñas
Advertising Agency:
Los Goodfellas
Production Company:
Los Notarios
Executive Producer:
Natalia Prada
Art Director:
Roberto Palacios - Sode Cancino
B L A C K T H U N D E R S T U D I O
Head of Production:
Natalia Romero
3d Artist:
David Rivera
Photographer: Leyther Orozco
