G O O D V I B E S
C E R E A L
GOOD VIBES
No drama; good vibes only “This cereal is created out of our understanding that many cell phone companies are responsible for ruining people’s days. At Virgin Mobile, we do not like drama; we prefer Good Vibes,” Modesto Moraleda, Virgin’s LATAM brand marketing manager, said in a statement. The platform features a spot in which the brightly-colored hoops and loops burst from the box, overflowing bowls and spilling across tables as a catchy beat plays over the action. Actors grab boxes and pour the cereal straight into their mouths as bowl after bowl is served up. All the while, captions explain how starting your morning with Good Vibes can help fans set the tone for a drama-free day. ADWEEK