ENERGY THAT TASTES LIKE ALL THINGS GOOD.!
This campaign was born from a clear idea: it’s not about having more energy it’s about having the right kind of energy.
The kind that helps you stay present, enjoy the moment, and savor everything good in life.
Through a series of cinematic photographs, we explored different ways of living the day with intensity —but without the rush.
Real (and not-so-real) characters immersed in wildly ordinary moments, where perfection doesn’t matter as much as feeling truly alive.
We also had a special mission: to introduce JET’s new and delicious flavors.
Bold, unexpected, and full of personality designed to match every kind of good energy.
Each image was crafted to reflect that spirit: color, attitude, and a flavor you can see, feel, and taste.
JET doesn’t shout. It doesn’t push. It flows.
And that’s exactly what we captured: a real, vibrant, and honest kind of energy.
A campaign that doesn’t spike your pulse,
but absolutely lifts your spirit.
New flavors. Good vibes. All in one shot.
J E T - F I F C O - C O S T A R I C A
C A T A L I N A B O T E L L O - C A R L O S P A R D O
A N D R E S B R I C E Ñ O - D U N C A N C A M P B E L L
J O T A B E Q U J U J U
R I N O F I L M S
B L A C K T H U N D E R S T U D I O
