Saying “no”
is something that Mexicans find really, really difficult.
So based on that super popular insight, we created this campaign that encourages Mexicans to say 'no'
more often so they can actually get where they'd really want to be.
more often so they can actually get where they'd really want to be.
Aaah… and to get the message across, we hired
Sylvester Stallone and made him fly on a giant eagle.
Sylvester Stallone and made him fly on a giant eagle.
Agencia:
Juan Carlos Tapia -CEO LePub
Paola Escalante – Managing Director LePub
Ricardo Avilés – CCO LePub
Aldo Ramírez – CCO LePub
Mario Carbajal – Creative Director LePub
Barbara González – Creative Director
Paola Escalante – Managing Director LePub
Ricardo Avilés – CCO LePub
Aldo Ramírez – CCO LePub
Mario Carbajal – Creative Director LePub
Barbara González – Creative Director
Nestor Franco – Associate Creative Director LePub
Pedro Pablo Bergelund – Associate Creative Director LePub
Uriel Sanchez – Associate Creative Director LePub
Elizabeth Cruz – Sr. Art Director LePub
Ayax Mondragón – Sr. Copywriter
Pedro Pablo Bergelund – Associate Creative Director LePub
Uriel Sanchez – Associate Creative Director LePub
Elizabeth Cruz – Sr. Art Director LePub
Ayax Mondragón – Sr. Copywriter
Juan Carbajal – Editor
Nataly Gañan – Account Director LePub
Carlos Correa – CSO LePub
Carlos León – Director of Strategic Planning LePub
Fernanda Estrada – Experience Designer Jr Leüb
Brenda Rivas – Accounts Supervisor LePub
Daniela Perdigón – Accounts Supervisor LePub
Lizeth Torres – Production Manager LePub
Carlos Correa – CSO LePub
Carlos León – Director of Strategic Planning LePub
Fernanda Estrada – Experience Designer Jr Leüb
Brenda Rivas – Accounts Supervisor LePub
Daniela Perdigón – Accounts Supervisor LePub
Lizeth Torres – Production Manager LePub
Producción audiovisual
Armando Bo -Director Rebolucion
Sebastián López -Director Rebolucion
Patrick Senger - Executive Producer
Ivan Lomelí - Executive Producer
Tete Parada- Executive Producer
Adrian Reyes - Producer
Javier Julia - DOP
Mariano Olivari - Postproducer
Pato Peña - Editor
Caro Grgurevich - Editor
Foto fija
Diego Velazco
Santiago Epstein
Daniel Ipar
Santiago Epstein
Daniel Ipar
CGI
Bitt
Untold
Foto de producto:
Fotógrafo: Leyther Orozco
Casa productora: Revolver
Dir. de Producción: Paula Sommerz
Productor Ejecutivo: Adrián Vargas
Postproducción retoque: Blackthunder
3D garra: Morfosis
Utilería: Fidel Castañeda
Casa productora: Revolver
Dir. de Producción: Paula Sommerz
Productor Ejecutivo: Adrián Vargas
Postproducción retoque: Blackthunder
3D garra: Morfosis
Utilería: Fidel Castañeda